(PROJECTS)

THE MODERN CHAIR

MoMA exhibition poster and identity design for The Modern Chair: Origins & Evolution exhibition. The concept was to use photography of chair which will be part of the exhibiton and build them into the visual system.

HARPER’S MAGAZINE

Harper's is the second-oldest general interest monthly magazine in America, renowned for its emphasis on the national conversation and fine writing. The art direction was to completely overhaul its identity and provide the magazine with a contemporary aesthetic through the use of photography that captures a moment with a colored background.

WHOOSH DELIVERY

Whoosh is a brand that provides customers with a convenient way to order and receive fresh, locally-sourced produce from farmers. By connecting farmers directly with consumers, Whoosh aims to promote sustainable agriculture and healthy living. The name "Whoosh" suggests a sense of speed and efficiency, as if the products have just whooshed straight from the farm to the customer's door, evoking a feeling of freshness and vitality.

ADVENTUROUS SOUL

Adventurous Soul is a monthly magazine that caters to people who love outdoor activities. Like it’s name, the magazine is all about nature, exploration, and sports. It offers more than just tales of humans taking on the wilderness - it also features informative reports, thoughtful essays, and breathtaking photographs that delve into the outdoor culture.

DOLLHOUSE

Dollhouse is a metaverse music venue located inside Decentraland, an online 3D social community powered by blockchain. Dollhouse is a popular destination for music lovers within Decentraland, and has hosted a variety of virtual concerts and events. As Dollhouse continues to attract a growing audience, having a website that reflects its unique vibe and style has become increasingly important. The website will enable them to announce upcoming events, provide information about the community, and ultimately expand into new markets while keeping pace with the evolving needs of their audience.

(PLAYROUND)

NEOPOLITAN NOVELS

Book cover redesign for “The Neapolitan Novels” by Elena Ferrante.

ON THE ROAD

Book cover redesign for “On The Road” by Jack Kerouac.

︎︎︎(PROJECTS)

1. THE MODERN CHAIR BRANDING

2. HARPER’S MAGAZINE VISUAL SYSTEM

3. WHOOSH DELIVERY BRANDING

4. ADVENTUROUS SOUL EDITORIAL

5. DOLLHOUSE WEB DESIGN

︎︎︎(PLAYGROUND)

1. NEOPOLITAN NOVELS BOOK COVER

2. ON THE ROAD BOOK COVER

︎︎︎(ABOUT)

Leyan is a graphic designer based in New York, specializing in brand identity, editorial design, and web design. She holds a BFA in Design from the School of Visual Arts.

Feel free to contact

︎︎︎︎ltian@sva.edu

(PROJECTS)

WHOOSH DELIVERY

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